Netflix is an American multinational provider of on-demand Internet streaming media , and of flat rate DVD-by-mail in the United States, where mailed DVDs and Blu-ray Disc are sent via Permit Reply Mail . The company was established in 1997 and is headquartered in Los Gatos , California. It started its subscription-based service in 1999. By 2009, Netflix was offering a collection of 100,000 titles on DVD and had surpassed 10 million subscribers. On February 25, 2007, Netflix delivered its billionth DVD. In April 2011, Netflix had over 23 million subscribers in the United States and over 26 million worldwide. By 2011, the total digital revenue for Netflix reached at least $1.5 billion. On October 23, 2012, however, Netflix reported an 88% decline in third-quarter profits. In January 2013, Netflix reported that it had added two million U.S. customers during the fourth quarter of 2012 with a total of 27.1 million U.S. streaming customers, and 29.4 million total streami...
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